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Professional Activities: Real estate activities are perhaps best known through business and professional activities services that are offered those who wish to buy, sell, exchange, finance, lease, or invest in real estate. The better known real estate business and professional activities sen-ices include the following: (1) brokerage—sales, leases, and mortgages; (2) property management; (3) real estate appraising; and (4) real estate consulting.
What began as a professional activities curiosity about the relationship of the massive R & D budget to the public interest turned to active concern and close scrutiny as events brought urgent new demands on public funds. Chief among these I were the expanding military activities in Vietnam and the deepening crises in the cities. The general mood of the country, if not the scientific
This time, I will begin with a definition: Publicity is a message about your activities prepared as editorial, rather than advertising, material, and published or broadcast without charge.
Apart from the public relations techniques I have described, you can get a lot of mileage by keeping the newspapers, radio, and TV stations in your area informed of your activities. However, before we get into the details, remember that these activities must have some interest to the people who will see or hear them, or the editors will throw away your material.
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