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Make Money Photographing: Such possibilities are mentioned only as a curiosity, of course, to make the point very clear that no matter how stringent are anyone's limitations, there is an insatiable market for baby pictures which he can reach at one level or another. So, just remember that the equipment recommended in this chapter is the ideal setup for the man who wants to make as much as possible by his efforts; all of it is by no means essential. In fact, no matter how inexpensive or improvised your tools, if you can produce pictures at all you can make money photographing children.
Typically, you may spend from three to eight percent of your gross on advertising. Keep in mind that the commitment to spend the money over the entire year is much more important than the amount of money you allocate toward advertising. Nothing will waste money faster than to spend a large amount of money in the beginning of the campaign, and when results are not immediately forthcoming, to pull back and stop advertising.
Spend your money according to your plan. Make some adjustments during the year to fine tune your efforts, but keep at it for the rest of the year. You will be surprised how this commitment to results will pay off despite some temporary misgivings.
GRESHAM'S LAW, gresh'amz, in economics, is usually stated as "bad money drives out good." The law stems from the fact that money has a value both as money and as a commodity in the open market. The former value is set arbitrarily by law and is relatively fixed; the latter is determined by supply and demand and varies from time to time, "Good money" has a higher value as a commodity than as money and will disappear from circulation.
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