 |
 |
|
|
|
|
|
|
|
Economic Activities: Agricultural activities in the Santa Maria Valley are extensive and widely diversified. One of the chief products is flower seeds. About half of the world's flower seeds are packaged for sale here. Dairying and cattle ranching are also important economic activities. Since its discovery in 1902 oil has also played an important part in the economy of the Santa valley. New fields are constantly being explored and opened.
Nevertheless, some of Hawaii's corporations engage in business on a worldwide scale. Some-ranking among the several hundred largest in the United States—were born out of the activities of the Honolulu agents ("factors") of the plantations. Many of these concerns have branched into Southeast Asia and Latin America.
An enormous economic problem, affecting Hawaiian life in many ways, has been the great concentration of business and other activities on Oahu and the consequent extreme density of that island's population compared with the others.
This time, I will begin with a definition: Publicity is a message about your activities prepared as editorial, rather than advertising, material, and published or broadcast without charge.
Apart from the public relations techniques I have described, you can get a lot of mileage by keeping the newspapers, radio, and TV stations in your area informed of your activities. However, before we get into the details, remember that these activities must have some interest to the people who will see or hear them, or the editors will throw away your material.
|
|
|
|
