This chapter could only touch on the highlights in the space available. Your library has books covering various aspects of advertising and they can be consulted for detailed information and strategies. In addition, companies serving the photographic field have a stake in your success and they spend a great deal of money creating professional advertising programs that you can tap at little cost. If you add all this expert help to your own store of personal experience, your advertising should be both professional and profitable.
GRESHAM'S LAW, gresh'amz, in economics, is usually stated as "bad money drives out good." The law stems from the fact that money has a value both as money and as a commodity in the open market. The former value is set arbitrarily by law and is relatively fixed; the latter is determined by supply and demand and varies from time to time, "Good money" has a higher value as a commodity than as money and will disappear from circulation.
While you are getting started and before you've lined up all the work you can handle at ten-dollars-a-shot prices, you can pick up a good deal of extra money every day by shooting pictures of the men at work, and selling contact prints to the subjects at a dollar each.
This chapter could only touch on the highlights in the space available. Your library has books covering various aspects of advertising and they can be consulted for detailed information and strategies. In addition, companies serving the photographic field have a stake in your success and they spend a great deal of money creating professional advertising programs that you can tap at little cost. If you add all this expert help to your own store of personal experience, your advertising should be both professional and profitable.