 |
 |
|
|
|
|
|
|
|
Announce The Activities: Active Façades : A New Medium?
Building façades and walls are changing before our eyes, reacting with apparent intelligence to the news, the weather-even our physical proximity to the structures.
Some announce the activities they contain or the building's use and occupancy ("open to the public," for example, or "home team plays tonight"), in ways both transcendent and trite.
Others play games literally with the outside world, tricking the eyes of passersby or treating invited parties to both dialogue and diversion.
The amount of the fee depends upon the length of the show, the fame and size of the company, the distance traveled to the place of the engagement, and the number of performances to be played in one hall. The fee is usually modest. While puppet shows are seldom reviewed by the dramatic critics of newspapers, announcements of them often appear in news columns, particularly when a performance relates to charitable or cultural activities in the community. However, the Teatro del Piccoli, under the management of Yittorio Podrecca, played at regular commercial theaters and received due critical notice.
This time, I will begin with a definition: Publicity is a message about your activities prepared as editorial, rather than advertising, material, and published or broadcast without charge.
Apart from the public relations techniques I have described, you can get a lot of mileage by keeping the newspapers, radio, and TV stations in your area informed of your activities. However, before we get into the details, remember that these activities must have some interest to the people who will see or hear them, or the editors will throw away your material.
|
|
|
|
