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Activities Are Localized: The 38 ballads which are the earliest and mos important repositories of tales about him canno be dated precisely. They range from the 14th q early 15th century onward. In most of them hi activities are localized in the forest of Sherwood in Nottinghamshire, or in that of Barnsdale, ii Yorkshire. He leads an outlaw band, of whot Little John, Will Scathlok (Scadlok, or Scarlet) and Much are the most notable members. He i said to take money from the rich and give it t the poor, although he is ready to aid an inno cent and afflicted member of any class.
In the llth and 12th centuries, as business aerations expanded and became more complied, merchants ceased doing all their own work. They delegated such operations as the transportation of goods and the sale and purchasing of materials at distant places to factors or em-pbyees. The typical merchant located his business activities in one town. At this point the erchant guilds became localized, occupied pri-arily with the economic specializations of the .nous towns. For example, the merchant guilds : such wool centers as Ghent and Ypres in .aiders concentrated on production and distribuwof woolen cloth.
This time, I will begin with a definition: Publicity is a message about your activities prepared as editorial, rather than advertising, material, and published or broadcast without charge.
Apart from the public relations techniques I have described, you can get a lot of mileage by keeping the newspapers, radio, and TV stations in your area informed of your activities. However, before we get into the details, remember that these activities must have some interest to the people who will see or hear them, or the editors will throw away your material.
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